PRO HOME STAGING STATISTICS
STATISTICS RECENTLY REPORTED BY RESA® AND NAR®
In a recent Real Estate Staging Association® (RESA®) study of 1,081 homes, un-staged homes spent an average of 184 DOM (Days on Market). After professionally staged, these homes sold on average in 41 days. Homes that were staged prior to going on the market sold on average in 23 days. Homes that were STAGED FIRST SPENT 90% LESS TIME ON THE MARKET.
In a 2019 NAR® study, when staging a home, twenty-two percent of sellers’ agents reported an increase of 1 – 5 percent of the dollar value offered by buyers, in comparison to similar homes. Seventeen percent of respondents stated that staging a home increased the dollar value of the home by 6 – 10 percent. Five percent of respondents stated that staging a home increased the dollar value of the home by 11 – 15 percent. Two percent of respondents stated that staging a home increased the value of the home by 16 – 20 percent. Example: A $450,000 home that was staged prior to being listed on the market increased $4,500 – $90,000+ in dollar value offered by buyers in comparison to similar un-staged homes.
In a recent National Association of REALTORS® (NAR®) study, 83% of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home and 38% of buyers were more willing to walk through a home they saw online.
82 percent of respondents said that buyers had ideas about where they wanted to live, and what they wanted in an ideal home (74 percent) before starting the buying process. Forty-two percent of respondents stated that buyers typically thought the home buying process would be neither easy nor difficult. Thirty-nine percent of respondents stated that buyers found the home buying process to be harder compared to their expectations. A median of 10 percent of respondents cited that buyers felt homes should look the way they were staged on TV shows. A median of 25 percent of respondents cited that buyers brought family members with them to view homes. A median of 40 percent of respondents cited that buyers consulted with family members during the buying process. Thirty-eight percent of respondents said that TV shows which displayed the buying process impacted their business. In the last five years, 56 percent of respondents cited they have seen an increase in the share of buyers who planned to remodel a home. Fifty-eight percent of respondents stated that they were not influenced to stage homes as they saw them on TV. Thirty-two percent of respondents stated that buyers did have an expectation of the number of homes they saw. Among those who did have an expectation, buyers expected to view a median of 10 homes. Fifty-four percent of respondents stated that buyers’ expectation of the number of homes they saw before buying matched the market.
Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent). Buyers’ agents cited staging the guest bedroom as the least important room, with just eight percent saying that it was especially important to stage.
The most common rooms that were staged included the living room. (93 percent), kitchen (84 percent), master bedroom (78 percent), and the dining room (72 percent). Least common room to stage was a guest bedroom, at 28 percent.
Twenty-eight percent of sellers’ agents said they staged all sellers’ homes prior to listing them for sale. Thirteen percent noted that they only staged homes that are difficult to sell. The most common rooms that were staged included the living room (93 percent), kitchen (84 percent), master bedroom (78 percent), & dining room (72 percent). It was common that agents personally offered to stage the home (26 percent).hen staging a home, 22 percent of sellers’ agents reported an increase of one to five percent of the dollar value offered by buyers, in comparison to similar homes. Seventeen percent of respondents stated that staging a home increased the dollar value of the home between 6 and 10 percent. Twenty-eight percent of sellers’ agents stated that there were slight decreases in the time on the market when the home is staged. The most common home improvement items agents recommended to sellers were de-cluttering the home (95 percent), entire home cleaning (89 percent), removing pets during showings (83 percent), and carpet cleaning (78 percent).
40 percent of buyers’ agents cited that home staging influenced most buyers positive view of the home. 83 percent of buyers’ agents said staging a home made it easier for a buyer to visualize the property as a future home. Staging the living room was found to be most important for buyers (47 percent), followed by staging the master bedroom (42 percent), and staging the kitchen (35 percent). One-quarter of buyer’s agents said that staging a home increased the dollar value offered between one and five percent, compared to other similar homes on the market that are not staged.